Graphic design is a form of visual communication that uses elements like images, text, color, and layout to convey information or promote a message clearly and attractively.
1. Fundamentals of Graphic Design
- Elements of Design: Line, shape, color, texture, space, form, value
- Principles of Design: Balance, contrast, emphasis, alignment, hierarchy, repetition, proximity, white space
- Color Theory: Color wheel, complementary colors, color schemes, psychology of color
- Typography: Font types, font pairing, readability, kerning, leading, hierarchy
2. Tools & Software
- Adobe Suite:
- Photoshop (raster graphics, photo editing)
- Illustrator (vector graphics, logos)
- InDesign (print layout, magazines, brochures)
- Other Tools:
- Canva (beginner-friendly)
- Figma / Adobe XD (UI/UX design)
3. Types of Graphic Design
- Branding & Identity: Logos, business cards, brand guidelines
- Marketing & Advertising: Flyers, posters, social media posts, banner ads
- Web & App Design: UI components, wireframes, prototypes
- Publication Design: Magazines, books, newsletters
- Packaging Design: Labels, boxes, product presentation
- Motion Graphics: Animations, video graphics (After Effects, Premiere Pro)
4. Design Process
- Briefing – Understanding the client or project requirements
- Research & Inspiration
- Concept Development – Sketches, moodboards, rough drafts
- Design Execution – Using software to create the design
- Feedback & Revisions
- Final Delivery – Exporting files for print/web
5. Soft Skills
- Communication with clients or teams
- Time management and meeting deadlines
- Creative thinking and problem-solving
- Presentation skills for design pitches
6. Portfolio & Career
Building a strong portfolio (print & digital)
Freelancing vs working at an agency
Specializing (e.g., UI/UX, branding)
Continuous learning (trends, tools, techniques)