What is technical seo ?

Technical SEO refers to the process of optimizing your website’s infrastructure to help search engines crawl, index, and rank your site more effectively. Unlike content SEO (which focuses on keywords and content quality), technical SEO is about the behind-the-scenes elements that improve your website’s performance, usability, and visibility in search engines.

Key Components of Technical SEO

1. Website Speed & Performance
   • Fast-loading pages improve user experience and search rankings.
   • Tools: Google PageSpeed Insights, GTmetrix, Lighthouse.
2. Mobile-Friendliness
   • Ensuring your website is fully responsive on all devices.
   • Google uses mobile-first indexing, so it’s crucial.
3. HTTPS > HTTP.
4. Secure Website (HTTPS)
5. A secure website (with an SSL certificate) is a ranking factor.
6. XML Sitemap
   • Helps search engines understand the structure of your site and index it properly.
7. Robots.txt File
   • Controls which parts of your site search engines are allowed to crawl.
8. Canonical Tags
   • Prevents duplicate content issues by telling search engines which version of a page is the “main” one.
9. Structured Data / Schema Markup
   • Adds extra information to your HTML to help search engines better understand your content (e.g. reviews, events, recipes).
10. URL Structure
    • Clean, descriptive, and keyword-rich URLs are easier to crawl and understand.
11. Fixing Crawl Errors
    • Identifying and resolving issues that stop search engines from properly crawling your site (via tools like Google Search Console).
12. Indexing Optimization
    • Ensuring only the right pages are indexed (using meta tags like noindex, nofollow).
13. Internal Linking
    • Helps with site navigation and distributes page authority across your site.
14. Duplicate Content Elimination
    • Removing or consolidating duplicate content to avoid confusing search engines.
15. Core Web Vitals (Google Ranking Signal)
    • Focuses on:
      • Loading speed (LCP)
      • Interactivity (FID)
      • Visual stability (CLS)

---

🧰 Tools for Technical SEO

• Google Search Console
• Screaming Frog SEO Spider
• Ahrefs / SEMrush (site audits)
• Google PageSpeed Insights
• GTmetrix
• Yoast SEO / Rank Math (for WordPress)